United Way of WYCO _
2018-2019
Brand Identity
Campaign Design
Art Direction
Posed as both a statement and a question, the slogan “WY NOW” utilizes the duality of WY (Abbreviation for Wyandotte County) and WHY to help emphasize the importance of finding your reason — the ‘why’ — to give to ‘WY.’ Alliteration style language used throughout the materials reinforces how your “why” can help WYCO by showing that your donation can help take a negative situation and turn it into a positive outcome.
Client: United Way of Wyandotte County
Creative Director: Michelle Sonderegger
Studio: Design Ranch
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