Reverb kc
2020
Brand Identity & Signage

Reverb is a new luxury apartment located in Downtown Kansas City, where tenants are given a space that they can truly make their own. The amenities can be found in the surrounding neighborhood, and the interior provides a blank canvas where occupants can implement their unique style, taste and collections. The brand identity speaks to the minimalistic, raw nature of the space using clean lines and minimal design. Conceptually, this approach inspires people to look deeper at the potential of their space and the urban setting. 

Client: Reverb KC
Creative Director: Michelle Sonderegger 
Studio: Design Ranch

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