On the Road _
Walmart Fashion
FA Spring 2023
Campaign Design
Art Direction
Social Media
Digital Advertising
As one of the world's biggest retailers, Walmart has a considerable stake in the clothing world. Free Assembly is changing how shoppers think about fashion at Walmart, showing off a well-rounded brand that is trendy and accessible, all while maintaining consideration for sustainable sourcing and production. For the launch of the Spring 2023 line we created a unique campaign, taking Walmart fashion on the road. In addition to the campaign spot, social media posts and paid ads played an important role in spreading the word about the launch across all platforms.
Client: Walmart / Walmart Fashion, Free Assembly
Creative Director: Dave Peterson
Studio: PMH Advertising
